Some digital innovations transform the operational side of business, with benefits then trickling down to the end consumer.
Ulta is using generative AI behind-the-scenes in the supply chain, and to streamline and automate tasks like writing product descriptions. Stitch Fix, too, has tapped an artificial intelligence-powered buying tool for its supply chain efforts which helps drive informed decisions and keep assortment up to date with changing consumer demands.
[Also read: Is AI the Next Frontier for Macy’s New CMO?]
Retailers Aren’t Discounting In-Store Experiences
While much of the investment is going toward digital experiences, retailers recognize the importance of bolstering in-person exposure as well. Build a Bear has a new POS system and other integrated in-store tech, while Ulta is investing in in-store capabilities as a result of member data that shows elevated experiences lead to increased spending and frequency and lasting loyalty.
“This quarter, we launched a refreshed guest engagement model, which elevates the guest experience through authentic engagement, helpful experiences, and friendly interactions to create a genuine human connection,” said Ulta’s Kimbell.
Meanwhile, Foot Locker is doing much of its in-store work by supporting workers with tools like engaged learning and training, and upgraded handheld devices.
“The technology gives our stripers improved visibility on inventory access to product information and the ability to checkout customers and improve in-store conversion,” said Dillon.