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Tim Cook poses for a selfie with a customer who is wearing Apple Vision Pro. Credit: Apple

These Retailers Have Launched Apps for the New Apple Vision Pro

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Above photo: Tim Cook poses for a selfie with a customer who is wearing Apple Vision Pro. Credit: Apple

Apple revealed its Apple Vision Pro last June, and on February 2 the spatial computers that blend digital content with the physical world arrived in in Apple Store locations across the United States. 

Featuring spatial operating system visionOS, the Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space and is controlled by the user’s eyes, hands, and voice. Timed with the Apple Vision Pro release, retailers have been unveiling new applications for visionOS. 

RIS News gives a rundown of the first retailer and consumer goods companies to launch apps in the new visionOS App Store:

PR from J Crew
J.Crew Virtual Closet J.Crew Virtual Closet. Credit: J.Crew

J.Crew: J.Crew Virtual Closet

J.Crew launched the "J.Crew Virtual Closet" app, which allows users to shop J.Crew products in an interactive, ultra-high-definition 3D environment.

The app was created in partnership with Obsess, an extension of the retailer’s web-based immersive experiences created by Obsess last year. 

The experience utilizes SharePlay, a set of features for shared experiences while on a FaceTime call, to chat with J.Crew's expert stylists or host group calls to get others' opinions on looks. In visionOS, J.Crew Virtual Closet users can explore a curated selection of the brand's products while also being able to examine the texture and quality of the materials at higher magnification than ever before.

Through the app, users can use intuitive hand and eye movements to browse a selection of J.Crew items, and mix and match pieces in order to create an ideal outfit and see how it looks on their personal in-app mannequin. The app also features realistic background scenes meant to inspire users to both build a new wardrobe and update their existing one.

Lowe’s: Lowe’s Style Studio

The new Lowe’s Style Studio leverages spatial computing to provide customers with an immersive 3D kitchen experience, allowing them to visualize and design their dream kitchen from the comfort of their homes. 

Seemantini Godbole, Lowe's EVP and chief digital and information officer, tells RIS the new customer-facing retail technology is “extremely inspirational, but all that inspiration can be translated into real products.” Get the full story here

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alo Sanctuary. Credit: Alo Yoga

Alo Yoga: alo Sanctuary

Alo Yoga (Alo) launched "alo Sanctuary," a wellness-driven shopping app for Apple Vision Pro.

Developed in partnership with Obsess and innovation consultancy Ave Advisory, the app lets users experience mindful meditation in ultra-high fidelity outdoor environments, while shopping Alo's entire collection of products in 3D.

According to the retailer, the environments in the alo Sanctuary look and feel hyper-realistic due to the app's utilization of key Apple Vision Pro technology features, including environments and spatial audio. The app features four core environments – the beach, mountains, canyons and jungle – to showcase Alo's Navy, Midnight Green, Espresso and Wild Berry collections, respectively, and enables consumers to see how they can wear Alo in any setting. Alo plans to update the app's featured collections seasonally. Each app environment features four life-size, dressed and styled mannequins that consumers can rotate and engage with, while shopping selected products from each collection.

 

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e.l.f. Cosmetics:  “your best e.l.f.”

e.l.f. Cosmetics launched one of the first beauty shopping apps for Apple Vision Pro, “your best e.l.f.,” which encourages users to “explore the best versions of themselves” through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products.

The app was created in partnership with Obsess.

Users are invited to explore three distinct environments – Camo Cove, Big Mood and Halo Glow – each themed after an e.l.f. holy grail product available for sale within the app. All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device. In addition to shopping via Apple Pay, users can participate in relaxing activities to be “your best e.l.f.” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game. 

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Box: Box for Apple Vision Pro

Box, Inc. launched the new Box app for Apple Vision Pro transforms how people work with content, while relying on the security and compliance of the Box Content Cloud.

Retailers will be able to use Apple Vision Pro to explore a retail display window design proposal in Box, making it possible to see how the space will look and feel to customers to create more compelling and effective display designs.

Manufacturers will be able to view 3D product renderings inside of Box in an immersive, full-size environment such as a workshop floor, with the ability to zoom in and out to see details more clearly and accelerate work.

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