Above photo: Tim Cook poses for a selfie with a customer who is wearing Apple Vision Pro. Credit: Apple
Featuring spatial operating system visionOS, the Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space and is controlled by the user’s eyes, hands, and voice. Timed with the Apple Vision Pro release, retailers have been unveiling new applications for visionOS.
RIS News gives a rundown of the first retailer and consumer goods companies to launch apps in the new visionOS App Store:
e.l.f. Cosmetics: “your best e.l.f.”
e.l.f. Cosmetics launched one of the first beauty shopping apps for Apple Vision Pro, “your best e.l.f.,” which encourages users to “explore the best versions of themselves” through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products.
The app was created in partnership with Obsess.
Users are invited to explore three distinct environments – Camo Cove, Big Mood and Halo Glow – each themed after an e.l.f. holy grail product available for sale within the app. All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device. In addition to shopping via Apple Pay, users can participate in relaxing activities to be “your best e.l.f.” such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game.
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Box: Box for Apple Vision Pro
Box, Inc. launched the new Box app for Apple Vision Pro transforms how people work with content, while relying on the security and compliance of the Box Content Cloud.
Retailers will be able to use Apple Vision Pro to explore a retail display window design proposal in Box, making it possible to see how the space will look and feel to customers to create more compelling and effective display designs.
Manufacturers will be able to view 3D product renderings inside of Box in an immersive, full-size environment such as a workshop floor, with the ability to zoom in and out to see details more clearly and accelerate work.