Digital Commerce

Deploying the Ironclad Store Experience
Welcome to the omnichannel experience 2.0, which moves beyond merely integrating selling channels, to retailers creating truly unified customer experiences. Read on to learn what retailers need to bulletproof their store experience in the year ahead.
Sponsored
BJs, Michaels, H-E-B, and Hibbett Retail Invest in Transformative Digital Innovation
BJs, Michaels, H-E-B, and Hibbett Retail are the latest enterprises to undergo significant digital transformations. Here’s a look at their recent investments.

RIS Talks
Vera Bradley Flips the Script on Traditional Store and Workforce Management With Streamlined Tech Approach
Kelly Brown, Vera Bradley’s vice president of stores, gives RIS a glimpse into the company's digital workforce and store transformation, which has yielded impressive results over the years.
Supply Chain and Merchandising
Ulta Builds Out Digital Store Experience and Bolsters Supply Chain Operations
Ulta Beauty is making steady progress in its multiyear business plan, investing in supply chain optimization, digital stores, and workforce culture. Get the details.
In Store Experience
Dick’s Sporting Goods Focuses on Experiential Store Expansion and Hybrid Tech Approach
The company has laid out its plans for expanding its House of Sport store models — an interactive layout that was first introduced in 2021.
Tech Transformation Podcasts
Tech Transformation Podcast: Athletic Brewing Company’s Jamie Lissette On Consumer Insights & Innovation
No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.
Customer Engagement
Salesforce Launches ‘World’s First’ Generative AI for CRM: Einstein GPT
Salesforce has launched Einstein GPT, which it claims is the “world’s first generative AI CRM technology.”
Workforce Management
Kroger, Home Depot, Dollar Tree & More: Earnings Show Retailers Investing in Growth and Innovation
Here is an overview of the latest round of investments from some of retail’s biggest players.
RIS Talks
Exclusive Q&A: The Home Depot’s VP for Store Technology Talks Mobile Strategy
RIS sits down with Muzammil Akram to learn how The Home Depot develops homegrown tech, engages associates, and drives customer value.
Sponsored
Internet of Things (IoT)
Digital Twins & CPG Manufacturing Transformation
For the last few years, the term Digital Twin has been at the top of the buzzword list for manufacturers and industrial companies, often meaning different things in different production environments.
Rental & Resale
Carhartt Launches Resale Initiative With Dedicated E-commerce Site
The brand is boosting its sustainability efforts by launching a new resale program that will help the brand reduce clothing waste, keeping apparel out of landfills. Get details.
Personalization
Petco Strides Towards Personalization Goals with New Customer Experience Platform
In a new personalization effort, Petco has invested in a new system aimed at customizing key marketing touchpoints across the shopping journey.
Virtual Reality
Top Retailers Like Walmart and Lowe's Enter the Metaverse: How to Harness the Power of Web3, VR, and AR
What is the metaverse? There’s no hard and fast rule as it is a technology and concept that is largely still in development, particularly within the retail industry, but RIS is committed to nailing down and outlining a metaverse-focused strategy.
Digital Commerce
Brooks Running’s DTC Sales Leapt 16%
Direct-to-consumer sales spiked and and the footwear and apparel retailer's loyalty program, Brooks Run Club, hit nearly a quarter million memberships last year. Get the details.

Here our retail magazine provides the latest Digital Commerce news, including omnichannel, e-commerce, unified commerce, chatbots and artificial intelligence, and more.

Digital Commerce

Deploying the Ironclad Store Experience

BJs, Michaels, H-E-B, and Hibbett Retail Invest in Transformative Digital Innovation

Vera Bradley Flips the Script on Traditional Store and Workforce Management With Streamlined Tech Approach

Ulta Builds Out Digital Store Experience and Bolsters Supply Chain Operations

Dick’s Sporting Goods Focuses on Experiential Store Expansion and Hybrid Tech Approach

Tech Transformation Podcast: Athletic Brewing Company’s Jamie Lissette On Consumer Insights & Innovation

Salesforce Launches ‘World’s First’ Generative AI for CRM: Einstein GPT

Kroger, Home Depot, Dollar Tree & More: Earnings Show Retailers Investing in Growth and Innovation

Exclusive Q&A: The Home Depot’s VP for Store Technology Talks Mobile Strategy

Digital Twins & CPG Manufacturing Transformation

Carhartt Launches Resale Initiative With Dedicated E-commerce Site

Petco Strides Towards Personalization Goals with New Customer Experience Platform

Top Retailers Like Walmart and Lowe's Enter the Metaverse: How to Harness the Power of Web3, VR, and AR

Brooks Running’s DTC Sales Leapt 16%

Why U.S. retail will never be advanced as China and 9 other myths of retail design debunked at EuroShop 2023

Retailers benefit from behaviorally targeted sampling

Consumer research snapshot: Retail tech central to interactive shopping experience